Category Archives: DIY

Danstock: Mountain Music

Soulutionaires live at Danstock 2013By Marlon Admiral Joseph Cappucino

Two weeks ago and two days, I found myself on a mountain in a glowy yard under a ceiling of stars playing music with total strangers like we’d been life-long friends. The air was cool and sweet and vaguely magical. There were people all over, some asleep in tents, some still up in loose groups of jam sessions, conversations, smoking, drinking, or just moments of togetherness in comfortable silences. Somehow it’s taken me this two and two until this Tuesday, past deadlines and death threats, to find a way to describe what happened in the hours before that moment. An event locals refer to as Danstock.

But how did I get there? A month earlier I had just finished playing music at Lucky Day’s Cocktail Bar when I was approached by a tallish, blondish, goateed gentleman with long hair and a backwards cap names Ryan Alderson. A familiar face I’d seen at many local shows. He tells me he’s putting on a show called Danstock and he needs a daytime act to open it up, says I’d be perfect for it. Danstock? I’d heard the name before. It was the stuff of legends. An all day music festival turned camp-out that exists somewhere at someones house packed to the brim with music, joy, friendship, and festivities. A whirling torrent of good times happening annually since, like, forever. It was a spectacle built up equally by its rave reviews and its mystery. The way it would appear seemingly without warning and year after year I’d hear about it the next day like some kind of cool party ghost. “Oh man, Marlon, we just went to this amazing show, it’s called Danstock, it’s exactly the kind of thing you’d love. We’re your friends and we didn’t say anything about it ahead of time but you should totally go one of these days”

I’m not bitter.

“There’s something you gotta know,” Ryan told me “See, we don’t pay any of our acts because, it’s not about money for us. It’s not about that. It’s about the music, you know? We’ve never charged entry and we’re never going to charge. Everything comes out of pocket, we pay for the lights and the portapotty rentals, noise complaint tickets when people inevitably call the cops. And it’s all just because we love it, man.” Ryan and I talked more about it through the month leading up to the event and always he had the zeal and the gleam in his eye of a proud parent who wants you to know how very much they love their child and wants you to love it at least half as much.

Danstock started in 2003 when one day, Ryan’s father, Dan Alderson inspired by nostalgia and The Greatful Dead, decided to put on a show at his house and bring some old friends back together. It started with just one light and one band, The Bakers and then every year it got bigger and brighter. Adding high quality lights, projectors, smoke machines, and even a mascot. And attendees are encouraged to camp out (whether they’re drunk or not) to decrease the risk of driving drunk and/or sleepy down the dark twisting mountain roads. Eventually, The Bakers changed their name to The Dirty Deuces and they come back every year because they believe in what Danstock stands for: community, togetherness, and music.

When the day finally came, I drove up the mountain, past the sulfuric former lake and past Lucky Day’s and into a large yard with a distinct hippie aesthetic. I got there at 1pm because I was told that’s when I play, but when I got there, it was mostly empty and things were still being set up. And when I asked about set times I was told “You gotta understand, man, time doesn’t exist here. It’s not a concert, it’s an experience. When you wanna go up and play, you go up and play. When you wanna stop, you stop.” Surprisingly, this statement put me at ease and I resolved to just hang out for a while and get to know the Danstock regulars as they filed in and began a jam in the camping area. They told stories of past Danstocks, of falling asleep on ant farms, of and instrumental band slotted to play that night that apparently has a monkey that sits on the bass player’s shoulders and how the full experience of everything comes alive at night. The most notable thing was how many people, when asked what Danstock meant to them simply answered “Everything”.

And they were right. My set came and went and dusk fell some time in the middle of Coyote’s stunning performance and with the night, the place started to get more and more full. And surprisingly not chaotic. People clapped and danced and threw their arms around each other and there was an overwhelming sense of comradery filling the space. It became clear that there was something very special about this event. And then the time came for The Dirty Deuces to play. They had been hyped up pretty hard and I heard tales of how they were offered a record deal but turned it down because they didn’t want to sell out. And to be honest, it sounds like one of those things people say that aren’t exactly true. But then they played and I was blown away by their musicianship and sick reggae grooves. They absolutely could be an internationally famous band trashing hotel rooms and throwing bowls of candy at interns if they wanted to. And they absolutely were doing it just for the love of the music.

The night brought barbecues, random rap battles, lost instrument cables, and dozens of new connections. There was no monkey, unfortunately, but Danstock turned out to be a marvelous example of something vital to the Lake Hughes community as well as the greater Antelope Valley culture that seemed to have an inexplicable ability to bring people harmoniously together. I can’t wait to see what next year has in store.

Past + Present: Art and Music in the Antelope Valley

Art by GONGCO
Art by GONGCO

By GONGCO

https://www.facebook.com/G0NGC0

 

 

If music is a form of art, then are all musicians artists? They’re often discussed as two separate forms of creative expression, yet they go together so naturally that we don’t really think about it. Artists are typically called upon if a band needs album artwork created, a music video directed or a promotional flier designed. More often than not, creative expression is a communal effort. There is a continuous gust of imagination blowing throughout our shared empty space. Whether we are the creators, volunteers, or supporters – our contributions, however small/large/vague, help the processes of creativity flowing steadily in our dry corner of Los Angeles County.

 

Visual art, punk rock and Skateboarding

In the 1980’s, downtown Palmdale had everything  in one spot. Aside from Rick’s Record Store, the best spot was Bicycle Radness. My first brush with punk rock happened during a Powell-Peralta skate demo there. I got to see a few of my skate heroes along with the dude who played Harry from Harry and the Hendersons . Beyond skateboarding, I looked deeper into shirt, deck and sticker designs and found inspiration from artists like C.R. Stecyk III  and VCJ . Similarly with art in music, I dug deeper and discovered artists like Raymond Pettibon , Parched Art and even paintings from Captain Beefheart.

 

 

Art by GONGCO
Art by GONGCO

 

D.I.Y.

With all of these forms of expression going around, it was punk rock that fueled the inspiration. I quickly shelved my Dr. Demento and Monkees records (though, not for too long) in favor of this “new” stuff. Not only was it easy to play, but you didn’t need the Steely Dan-level production value either. If you had the idea, it was up to you to make it happen and creatively share it with your friends. https://www.facebook.com/TheNarcTwins/info?tab=page_info

 

I associated these philosophies with the heroes I invested so much time learning about, but what had more of an impact on me was seeing it with my own eyes in my own community. Below are a few examples of local bands or shows that inspired me to continue to create art in the Antelope Valley.

 

 

Funcondump @ Pink Rebellion

 Funcondump @ Pink Rebellion 

I can’t remember if the Pink Rebellion was an ongoing event or a one-off, but it was the first time I saw people displaying art at a show-setting. It took place at the Cedar Hall in the very-late 90’s/early-aughts and was my first introduction to the Cedar Center . This show was the second time I saw Funcondump, Inc.— the first time was at a small bar in Palmdale called Louisiana Hots. I saw local bands Airplanes, Dead Rats and bands from beyond the A.V. like Cinema Strange. One particular show was also a premiere of an animated music video by a local video artist. It was like the chicken or egg thing, but with artistic expressionisms.

 

 

leiaSLUT

Leia:SLUT  

 

Throughout the above video, you can spot a sign for “Blvd Music Showcase.” I wish I knew more about what this place was and who has played there — especially if there were more performances like the one above by Leia:SLUT. This show in particular contains costumes, set design, story lines as well as the music itself. The crème de la crème of quality entertainment in my book.

 

 

Local Television and Radio Broadcasting

dumpsterpiecetheatre

 Dumpsterpiece Theatre 

 

Dumpsterpiece Theatre was broadcasted on live television every week out of KPAL studios in Lancaster. Each episode contained a feature film with facts, live music and improvisational skits, and a bunch of zany stuff. After each episode ended, I’d have to channel surf or spend more time training my brain to unscramble late-night HBO. That is, of course, until one of the number of late-night music TV shows came on, not unlike something off the Dope Guns and Fucking Up Your Video Deck series . The show times were sporadic, but it was here where I’d discover all the music videos that MTV was hiding from me.

 

Today though we have local news on Channel 3 as well as Palmdale Channel 27 and Lancaster Channel 28, you still need to pay Time Warner some pretty mega moola to access it. Unlike in Los Angeles where a lot of channels are offered for free over-the-air. Time Warner’s Channel 3 is also barely 40% local news and is repeated all day with very little (if any) attention paid to local arts and music. There are people working on creating a local studio space (http://coastalgold.tv ) for local television again and I wish them the best of luck.

 

 

Radio Freed Your Hope 

For a moment, there was High Desert Modern Rock 97.7 in the Antelope Valley. One time, their sticker was featured on Beverly Hills 90210 and I think it was the episode with The Cramps in it I remember listening to the broadcast as the station faded out; really sad stuff. Shortly after, there was Mono FM. Very much like the P@#&@#@ and $P@#!#& of its day, except songs were listed on the Mono FM website and you could request them. It was an indie radio station where the community was the DJ.

 

I just checked whatever was on 97.7 now and it’s a lot of twangy boringness. Today we have so many options: lots of great Podcasts, Youtube, iTunes and one of the thousands of streaming audio sites with a business model of sharing data-driven algorithmically-sorted inferior-fidelity files. With the announcement of Apple Music and its focus on live “DJ-curation” you can see the digital media backpedaling. Our local radio should give equal representation to our own artists than the ones who have the money to pay (or are willing to sacrifice more) for “exposure.” As for now, Chris Compton of KXFM 96.7FM does an excellent job on his own local morning show (and usually on the weekends, too).

 

 

Brick and mortar 

Op.AnalProbe

 Operation Anal Probe @ Crosstown Records, Lancaster. 05-26-07 

 

Right where the Ralphs used to be on 20th Street West and Avenue L, there was a tiny record store in the corner called Rave Up Records. If they didn’t have it used at the Wherehouse, Blockbuster Music, Barnes & Noble or Best Buy, you could at least order it at Rave Up and not feel the guilt associated with purchasing indie music at mega-corporate chains. Plus, it was a place where I could pick up local vinyl. It was where I bought the Fed Up 45 (which I unfortunately traded a couple weeks later for a Voodoo Glow Skulls CD)

 

After all the mega-chains put Rave Up out of business, they too went out of business and abandoned even more high-priced real estate. Thankfully, a few years later, Crosstown Records opened up on K and Challenger next to the Tokyo Steak House. This shop was comparable to most shops in L.A. in selection, plus they frequently had live performances. I would spend a lot of time talking to Terry (who owned Crosstown with his wife) about all genres of music, though we mostly talked about late-70’s British Power Pop bands like The Boys and Eddie and the Hotrods . It was where I was introduced to locals The Resistors and Sex Conscious Young Moderns (featuring a member of one of my favorite local bands at the time, Hoomdorm).

 

Though Crosstown is no longer around (Terry still buy/trade/sells at the Pasadena Rose Bowl Flea Market), Wayne Tarasoft opened up Full Score Music on Avenue L and 45th Street West. Wayne has one of the best collections of Beefheart/Zappa available, plus he offers lessons and sells new and used instruments which comes in handy if you need money to purchase music like a good human being. With a Wienerschnitzel in the same parking lot, it’d be cool to have parking lot shows there.

 

Rapping It Up 

SkrillMeadow

 Skrill Meadow @ Lancaster Moose, 06-17-14

 

 

Growing up in the Antelope Valley, I was lucky to have older friends and relatives introduce me to outside culture, but amongst all my long-distant punk heroes were the local ones doing it in our hometown. I could see them at a show, around town or on television and radio. Creating and sharing art and music seemed like an attainable and worthwhile goal. It has been an honor to work alongside many of the people who inspired me back then and not only to hear how their artistries have evolved, but to also help carry out a harmonious visual aid to such a wide range of beautifully-crafted auditory experimentations.

 

Today our technology is far more advanced, while simultaneously user-friendly and accessible at low cost. We can film, edit, record and share ourselves from our phones in a single sitting (and on most days, I attempt just that). We have all the music, films and information at our fingertips always. There’s no reason not to make something yourself (or with your friends) and share it with all of us, in your hometown— for those of us who are paying attention.

 

 

Stereo chickens

Stereochickens2

Stereo Chickens  @ Thursday Cedar Open Mic , 05-14-15 

Oakland: No One Really Cares. But we are all really tight.

 

Jon HallNot everyone who grows up in the Antelope Valley music scene stays here. Some move to other cities and carry part of the AV with them. Jonathan Hall is one of those people. Jon is an interesting man. Originally from this Southern California desert, Jon has lived the Bay Area for many years. He’s an artist (with a proficiency for being able to turn anyone into a cat), musician, writer, and a unique perspective on things. Anyone able to catch his band Hello, Yes This Is Dog can testify to this. So here’s his perspective on the music and art scene in Oakland, California. Enjoy.

 

Here’s the thing with scenes: it is a noun that is used to describe people you know or a place that you make yourself think that you associate in. The words alone, “S-C-E-N-E,“ comes off almost fictitious (the word is heavily used by screen- writers and English teachers).

 

In music, among the dotted county lines of civilizations, it is easier for us as listeners to generalize the types of sounds we hear based upon (here it comes again…) scenes. In the words of Mr. Oberst, “I’m a goddam hypocrite.”

 

So, welcome to Oakland California (population 400,000). It is divided by a bridge covering approximately 7 miles of motionless saltwater known as the San Francisco Bay, whereas the city of San Francisco is directly on the other side. Oakland consists of literally hundreds of bands and thousands of musicians (www.eastbayexpress.com) It is virtually impossible to live a lifetime and say, “…yeah, I’ve heard all the music in the bay.”

There ‘s a plethora of romantically practical reasons to live in Oakland for artists, but to discuss a few big ones:

There are a lot of job opportunities and rent is reasonable (renting a room is roughly around the same price as somewhere in downtown LA/echo park/eagle rock etc.) and you can pretty much pay it by locking anything from entry level 9-5, retail, bartending, financial aid, etc. There’s also tons of free-lance to grab onto based on the high level of art galleries, festivals, writing blogs, magazines, music studios etc.

 

There’s a giant variety of creative people. There’s a giant variety of non-creative people. Either way, life in Oakland is very open-ended and everyone is doing something. Hence, plugging in a guitar and tape recorder from your bedroom can go very far and it is happening all over this city.

 

You also don’t need to pay for a car, insurance, or parking. You can easily get to a show, bar, work, friends house, school etc. via foot, bicycle, cab, subway or phone app. (There is a cool shit happening at a dive bar, house show, music venue, social club, literature reading every single day/night) so getting around and exploring is a virtue to many. Even if you’re more of the recluse type, just knowing that there’s a potential adventure waiting down the street can be a huge convenience!

 

Call it a community, call it magic, call it what people in Oakland call it: “I dunno… I guess it’s weird or whatever.” I mean yeah, there are a lot of people here who do art. I think that’s all we really need to know and that every individual should check in, check out and gather their own observations from whatever the heart sees, hears and feels.

 

OAKLAND: NO ONE REALLY CARES. BUT WE ARE REALLY TIGHT..

 

A town/city simply does not need a tightly knit ‘musical community’ in order to succeed (succeed? What the shit does that even mean?!). What really matters is that you, as one person, creates art. Take that art and show it off. Show it off to yourself. Send it to your girlfriend. Send it to your boyfriend. Show if off to your friends. Show it off to random people. Show it off around town. Show it off in the town next door. Save up for a car, quit your stupid job and take it even further. Get a wireless connection and show it off to the world. As long as you are breathing and creating, others will notice. Some will vibe you. Some will curve you. And some will just straight up bite your shit. Come to Oakland and you will experience a heavy dosage of this. But more importantly, stay right where you are and create your own batch.

 

spots for shows:

The Night Light

  • The Legionairre
  • World Rage Center
  • Lobot Galley
  • The New Parish

–     Jaguar Karaoke (cheap private rooms byob)

 

bands to black out to:

–     Lumerians

  • Thee Oh Sees
  • Golden Drugs
  • Meat Market
  • Mallwalk

 

artists who got their stardom from here:

En Vougue

  • Too $hort
  • T u N E y A r D s
  • Del Tha Funkee Homosapien
  • Hieroglyphics
  • MC Hammer
  • Keak Da Sneak
  • Mac Dre
  • Anticon Records

The AV “Scene”

By Robo Joe

The “scene”, as it is referred to in the Antelope Valley, is a collection of many musical genres; we’ve got everything. We refer to it as “the scene” but it’s really a community.
Out of the “small” towns of Lancaster, Palmdale, Littlerock, Rosamond, Victorville, Apple Valley and their outliers I’ve been witness to an exciting music community that keeps growing over the last ten years. Bands need a community of supporters like this to listen to and promote their music. It’s locally where you most often hone your skills as a musician and make a name for yourself. Many bands have experienced success after becoming hometown favorites.

Not having been raised here, I’m not familiar with every detail of Antelope Valley music history, but here is what I do know. AVHC (Antelope Valley Hardcore) has been representing the Antelope Valley for a minute with veteran acts like Terminal Holocaust and Stand Against. They have taken their music out of the AV and around the country. Recently bands like Life For A Life and Post Nothing continue to venture out and represent the Antelope Valley. AVHC shows are recognized and attended by many in and out of town; AVHC was and is a player in So Cal.

There can be a downside in spite of all the ups. The community isn’t always big enough to support the many genres; although, it is great to see a core group of local music supporters that frequent local shows. Whether it is folk, country, punk, rap, hip hop, or rock this “core” shows up regardless of what music they prefer. That support is what allows these bands to venture outside of the Antelope Valley and into the rest of California or the country.

I’ve come across a number of bands in Los Angeles and Orange County who are aware of the shows being put on at the Moose Lodge, by AVHC and the Fallout Fest. Many have asked to be put in contact with someone that can help them come to the AV to perform. The news is getting around that we have a lot to offer.

AVHC aren’t the only ones playing other areas or going on the road. As popular as the hardcore music may be in the AV, there are also a lot of VERY talented performers. Many of whom are playing largely original music. Artists like Reverend Red, Thoughtcrime, Tone In Georgia, Get Greens, This Place Is A Zoo, Scarlet Harlot & Her Handsome Devils, Order 66, Undermine, Seconds To Centuries, Vultures of Vinyl, Vatican Assassins (shameless self promotion), Sorry State, Banned For Life, Dorner Youth, Rhyme Village, POSE Crew and so many more. There’s a little bit of something for everyone here and that’s pretty impressive for what some people consider a one-horse town.

Being a part of this music community has made me proud. I have seen a lot of creative thinking in terms of promoting bands and planning shows that rival the rest of So Cal. Supporting our music community is vital, especially if you are in a band, but also if you are just a music lover. Establishing a strong, supportive scene here not only gives the bands the attention they need to be successful, but it gives promoters of touring bands a reason to bring larger acts to the AV.

Why drive to LA or Orange County for a show and stand behind hundreds or thousands of other concert-goers when you can see the same bands in your hometown in a smaller venue for less money? I enjoy standing in viewing distance when I watch a band. At places like the Moose Lodge or The Britisher there is also potential for meeting members of the band and networking; that doesn’t happen all the time at places like the House of Blues.

There are not many promoters that can afford to bring touring/high-profile artists to the AV but the ones that can have been pretty committed to making it work. I know for a fact that a lot of money has been lost trying to give the Antelope Valley a taste of something outside our local music and its becoming detrimental to any future chances of seeing those acts here. Sadly, we not only we miss out on seeing more established acts but our locals miss out on the opportunity to play with these bands.

As a teen and a young adult, music was my life. Writing and playing of music is just part of loving of music; discovering new artists being the other part. Twenty years ago (old man speech), new music was not as accessible as it is today. The internet was still new and was not the promotional tool as it is now. Artists were discovered by attending shows and catching the opening acts or reading fanzines. As non-essential as that may seem today, it was how bands could scrape and continue getting music to new people. A lot of great bands would never have been discovered if social media or sites like iTunes were the only way of being discovered. We all know that there is a wide range of good bands that are not being played on the radio. Some of us don’t even listen to the radio anymore because it doesn’t play the music we are looking for.

Growing a band and a following is a lot of hard work. Not everyone has the money required to further their career by using booking agents, managers, or selling merchandise. That is why attending shows and supporting local artists is so important, and why publications like Pharout need to exist. I’ve been noticing various all ages venues in our area of southern California closing; it’s a sad thing. The AV isn’t the only town that had a venue like IT (Industry Theater) close down. Recently Cobalt Café (San Fernando Valley) closed its doors after about twenty years. It basically comes down to a lack of attendance from the community for the local acts. Venues like this are essential to help young bands who can’t play bars gain experience performing and they are also great for the communities they are in. Backyard shows are fun and provide a place for underage fans to listen and play, but sadly not all promoters respect this as legitimate experience.

I was born and raised on the south side of Chicago. I grew up on rock and pop music, but in my early teens I was introduced to punk rock. Punk rock changed my life and the way I looked at music. Punk rock taught me that I could be a musician and make music the way I wanted to. It also taught me about DIY. Being a “punk rocker” on the south side of Chicago was far from popular. Most people were listening to classic rock, metal or whatever was on the radio at the time. The bars that supplied live music were only interested in hiring cover or tribute bands and there were NO all ages venues. I attended the occasional garage or basement show, but they were quite scarce. There was no support from the community for young bands who needed an opportunity. Yes, even in one of the largest cities in the United States, there was no audience to share your music with.

I also lived in North Hollywood for a couple years I can say that Los Angeles and its suburbs lack the community feel that has been essential to the success of scene uprisings in the past. We’ve seen DIY scenes explode in Los Angeles & New York in the 60’s, 70’s, and 80’s, as well as 1990’s Seattle. The AV has that feel and it is pretty exciting.

There are a lot of young people in the AV. Some of you are starting bands and some of you are attending shows. Your participation matters to the music scene here. You don’t have to be a musician to participate. Obviously the most important thing you can do is attend shows but there are other things you can do as well. If you like to write, contribute local music and show reviews to this publication or even write an op-ed piece or whatever you want as a music lover. There ARE people out there who want to hear what you have to say. If you like taking pictures, you can contribute pictures of local shows or maybe your photography will end up on some local band’s album. Local artists can make flyers or contribute to album art. I’ve seen various fanzines that publish underground comic strips too. Even if you’re not into any of that you can help by distributing flyers to shows or just by encouraging your friends to attend shows and by word of mouth.

Over the years there have been street teams that have started up to help promote the shows and some promoters have given deals to members of the street teams for their assistance. Although it’s convenient, social media is not necessarily the best or most effective way to promote. People like to physically hold things in their hands. For example, flyers can be garbage to some and collector’s items to others. I figure the same goes for the resurgence of vinyl records. Not everyone is satisfied with everything being digital or clean sounding. Some people want to explore the “old ways” things were done. Sometimes those things get through to people in a different manner. Flyering is no different and can potentially reach different people; not everyone is on Facebook. All in all, there is something for everyone to do to help local music in the AV flourish. It’s an amazing feeling to be around at the beginning of something; when that something is growing a local music scene it’s even more amazing if you’re a music lover.

I am not putting this entirely on the young people in our “scene’. The older crowd who’ve been around needs to stay involved in order for it to thrive. Most feel they have already done their share, and those adult responsibilities can also get in the way. I’m still encouraging the older generation to try; make it a point to get out to the shows a little more often.

In closing, on behalf of my own band and a lot of the other AV bands, I want to let you know that we do appreciate ALL the support that you’ve given to the local music scene here. Despite all the grumblings you may have heard or that you’ve made yourself, the “scene” in the AV is not dead. It may not be thriving right now as it once did, but it exists. It is there if you look for it and it has great potential to be as big as it once was if not bigger. Artistic communities do not arise out of thin air. People have contributed to their uprising; they made the scene. People just like you and me.

Bio: Robo Joe is the lead singer and guitarist for the band Vatican Assassins from Palmdale, CA. Born in Chicago, he previously played guitar and sang for the band Spazz Attack as well as playing drums for the bands Lisa’s Kill and The Chuck Regal Three-O.

Music Scene 101: How to throw a show

 by Julie Dillon 

A healthy music scene is comprised of lots of different people working together to make it happen. For anyone interested in getting involved with throwing shows, but wasn’t sure where to start, I’ve created these cliff notes as a general guide.

Photo taken by Jusy Franco
Photo taken by Jusy Franco. Band: Little Child Man.

Promoter

The promoter is responsible to organize all aspects of a show – including setting in place and facilitating the roles below. A promoter should not actually fill any of the roles, but act as a liaison checking on them throughout the night. Keep in contact with other promoters and try to book your shows in a way that everyone can succeed.

Bands

Select bands that complement each other musically, but draw different people. The goal would be to get concert goers to show up for their friend’s band but stay and discover more bands they like, building the scene. Bands should show up at least 30 minutes before their set in order to check in and get unloaded. Ideally, they should stay and enjoy each band.

Venue

Talk to businesses that have customers only part of the day and might benefit from an additional crowd (bar, pizza shop, coffee shop, etc). Try to work out an arrangement that benefits both of you.

Door

Arrange for someone to work the door and provide them with:

  • Cashbox (with cash – the makeup will be determined by the price of the show, but a combination of small bills totaling $250 will work for most shows)
  • Wristbands
  • Square – Consider getting one. It’s free to obtain the set up; you only pay a percentage if you actually use it. I don’t use it a lot – but there’s still one or two customers every show I’d lose if I only took cash.
  • Items such as a copy of the set times, sharpies, scratch paper, blue tape, power strips, ear plugs, 9V batteries – stuff like this is often needed at the last minute.
  • Ask your door person to track who showed up for what band. This isn’t a popularity contest – it will help arrange shows in the future in a way that will benefit everybody.

Sound

The promoter is responsible to hire and pay the sound engineer. Assuming the normal sound setup (PA, board, etc), you will also want to keep on hand extra cables, microphones, a flashlight and tape.

Security

Security may or may not be necessary depending on the type of event you want to host, or the venue may already have security. If security is needed, the promoter should hire and pay them and act as their point of contact for the evening. I suggest Opsec Specialized Protection as a vendor. 661-942-3999 / 44262 Division St Lancaster CA 93535.

Street Team

Include showgoers in your promotion flow by providing free admission in exchange for work. They drop off flyers at locations they probably already go and it costs you nothing to allow admission. Make sure to get a few different people who will hit different demographics.

Customers

You will deal with unhappy customers. Based on the situation, use your judgment to play peacemaker and try to turn the mood around. Unhappy customers tell everyone how unhappy they are.

Printing/Publishing

  • Tickets – Presale tickets are helpful because if someone has already bought a ticket they are more likely to show up. If you do well with presales, you don’t have to worry about how the night will go instead of enjoying it. I suggest taticketprinting.com as a vendor.
  • Flyers – Physical flyers are helpful because they have a chance to get in front of people that aren’t already in your circle. I suggest Donnell Printing as a vendor – 661-942-1449 / 44154 10th St W Lancaster CA 93534
  • Wristbands – You don’t want to use stamps or other methods – they present a few problems (such as washing off, transferring, being easy to replicate) and wristbands are an opportunity to advertise your brand. I suggest taticketprinting.com as a vendor.