While the Band is Playing: Insight on the Music Industry

Unlike other careers people choose, the music industry is one of the strangest anyone does. Although nothing is guaranteed in life, the path to become a doctor, engineer, accountant, etc., has been traveled by many before and is a reasonably safe journey. When you enter the music industry, there is no path. You only have a vague map to your destination, whatever tools you have with you, and off you go. When you talk to others that have entered the music industry, they can only tell you what worked for them. Sometimes that will work for everyone or it will only work for them. Sometimes you guide to point you in the right direction or you won’t have anyone. Sometimes you just throw your hands in the air and see where the wind takes you. It takes a certain kind of person to take on a business like this.

So this is an on-going series for those who are working in the music industry and for people trying to break into it.

While the Band is Playing

by Jesse Davidson

 

In this edition, we will be interviewing Jarod Woznik. Jarod currently is a songwriter and founding member in pop/indie band THE VENNS, a touring member (guitarist) for Daisy De La Hoya’s rock/alternative project BLACK STAR ELECTRA, and also tour manager for Australian brother-sister rock band, SATELLITE SKY.

(Bio below pulled from http://jarodwoznik.com)

Jarod Woznik is a distinguished American Guitarist, Co-Writer, Producer and Manager.  He has had the fortune of being groomed and directed from The Steve Miller Band (Multi-Instrumentalist) – Kenny Lee Lewis, and has got to meet and work with several legendary artists.

Throughout it all, Jarod has remained an enigmatic original. A guitarist without the compulsion for fret board pyrotechnics, Jarod’s distinctive tone, skill, and his let the music do the talking style has launched his career in the music scene.

 

 

How did you get your start? What were your first opportunities?

Well…I am definitely not one of those child prodigies that started making music while in my mother’s womb [laughs].  In fact I didn’t even pick up an instrument until I was 15.  All through high school I practiced, played in comical punk bands (I even had the Mohawk, spikes and all), and started my own record label (which failed miserably, probably due to thinking punk bands could ROI), but it was all fun.  Sadly to say, my first real live show was paying to play at the Whiskey a Go Go, but man what a night.  I started just like everyone else, in a garage playing a guitar with the G string out of tune.

 

Did anyone mentor you on the business or were you on your own?

Towards the end of High School, I happened to visit a music store looking for a piece of gear.  I don’t know how it happened, but the stars & planets aligned and the person that ended up helping me was the Artist Relations manager Kenny Lee Lewis, which I found out later he happened to be the guitarist of The Steve Miller Band.  Funny enough, while putting my info in the computer it turns out we lived 5 minutes from one another so he offered me guitar lessons.  For the next few years Kenny groomed and directed me on my path in the Entertainment Business.

 

What is the best way you’ve found to network with other musicians and industry professionals?

I have found that the best way to network is by going out to events, concerts, seminars and meeting musicians and industry professionals in person.  Sometimes a friendly introduction on social media site works too!

 

In many ways, musicians, artists, managers, engineers, etc., are independent contractors. What are things you feel have best maintained your reputation and career in the music business?

The way I look at it is, if you are good at what you do and don’t have personal issues (or a pain to work with), people will want to work with you.  As I’ve built my circle of friends and connections over the years, I’ve realized that one’s reputation is only as good as what people have to say about you.  Someone may ask a mutual friend about work and they recommend me, and vice-versa.  I believe in Karma.

 

From a business perspective, is being a musician different from being a manager or producer or are they similar?

In my shoes they are very much similar because I’ve worn all of these hats and sometimes have to wear them all at once.  They definitely have different roles but the business perspective is relatively the same of figuring out a way to make a living by doing what you love.

 

Is there any pieces of advice that have stuck with you and changed your perspective? 

I have always been a DIY person.  My perspective on certain issues and concerns in the industry have changed over time, but I definitely think that staying up to date and constantly learning and being the best you can be is vital to succeeding in today’s market.

 

Do you have any advice to young musicians trying to reach their goals?

Go soak up as much information as you can, do it yourself and be the best you can be.  There is always something to learn.  I still enjoy going to seminars and expos!  I’ll leave you with one of my favorite quotes…

“Knowledge speaks, but wisdom listens” – Jimi Hendrix

 

The AV “Scene”

By Robo Joe

The “scene”, as it is referred to in the Antelope Valley, is a collection of many musical genres; we’ve got everything. We refer to it as “the scene” but it’s really a community.
Out of the “small” towns of Lancaster, Palmdale, Littlerock, Rosamond, Victorville, Apple Valley and their outliers I’ve been witness to an exciting music community that keeps growing over the last ten years. Bands need a community of supporters like this to listen to and promote their music. It’s locally where you most often hone your skills as a musician and make a name for yourself. Many bands have experienced success after becoming hometown favorites.

Not having been raised here, I’m not familiar with every detail of Antelope Valley music history, but here is what I do know. AVHC (Antelope Valley Hardcore) has been representing the Antelope Valley for a minute with veteran acts like Terminal Holocaust and Stand Against. They have taken their music out of the AV and around the country. Recently bands like Life For A Life and Post Nothing continue to venture out and represent the Antelope Valley. AVHC shows are recognized and attended by many in and out of town; AVHC was and is a player in So Cal.

There can be a downside in spite of all the ups. The community isn’t always big enough to support the many genres; although, it is great to see a core group of local music supporters that frequent local shows. Whether it is folk, country, punk, rap, hip hop, or rock this “core” shows up regardless of what music they prefer. That support is what allows these bands to venture outside of the Antelope Valley and into the rest of California or the country.

I’ve come across a number of bands in Los Angeles and Orange County who are aware of the shows being put on at the Moose Lodge, by AVHC and the Fallout Fest. Many have asked to be put in contact with someone that can help them come to the AV to perform. The news is getting around that we have a lot to offer.

AVHC aren’t the only ones playing other areas or going on the road. As popular as the hardcore music may be in the AV, there are also a lot of VERY talented performers. Many of whom are playing largely original music. Artists like Reverend Red, Thoughtcrime, Tone In Georgia, Get Greens, This Place Is A Zoo, Scarlet Harlot & Her Handsome Devils, Order 66, Undermine, Seconds To Centuries, Vultures of Vinyl, Vatican Assassins (shameless self promotion), Sorry State, Banned For Life, Dorner Youth, Rhyme Village, POSE Crew and so many more. There’s a little bit of something for everyone here and that’s pretty impressive for what some people consider a one-horse town.

Being a part of this music community has made me proud. I have seen a lot of creative thinking in terms of promoting bands and planning shows that rival the rest of So Cal. Supporting our music community is vital, especially if you are in a band, but also if you are just a music lover. Establishing a strong, supportive scene here not only gives the bands the attention they need to be successful, but it gives promoters of touring bands a reason to bring larger acts to the AV.

Why drive to LA or Orange County for a show and stand behind hundreds or thousands of other concert-goers when you can see the same bands in your hometown in a smaller venue for less money? I enjoy standing in viewing distance when I watch a band. At places like the Moose Lodge or The Britisher there is also potential for meeting members of the band and networking; that doesn’t happen all the time at places like the House of Blues.

There are not many promoters that can afford to bring touring/high-profile artists to the AV but the ones that can have been pretty committed to making it work. I know for a fact that a lot of money has been lost trying to give the Antelope Valley a taste of something outside our local music and its becoming detrimental to any future chances of seeing those acts here. Sadly, we not only we miss out on seeing more established acts but our locals miss out on the opportunity to play with these bands.

As a teen and a young adult, music was my life. Writing and playing of music is just part of loving of music; discovering new artists being the other part. Twenty years ago (old man speech), new music was not as accessible as it is today. The internet was still new and was not the promotional tool as it is now. Artists were discovered by attending shows and catching the opening acts or reading fanzines. As non-essential as that may seem today, it was how bands could scrape and continue getting music to new people. A lot of great bands would never have been discovered if social media or sites like iTunes were the only way of being discovered. We all know that there is a wide range of good bands that are not being played on the radio. Some of us don’t even listen to the radio anymore because it doesn’t play the music we are looking for.

Growing a band and a following is a lot of hard work. Not everyone has the money required to further their career by using booking agents, managers, or selling merchandise. That is why attending shows and supporting local artists is so important, and why publications like Pharout need to exist. I’ve been noticing various all ages venues in our area of southern California closing; it’s a sad thing. The AV isn’t the only town that had a venue like IT (Industry Theater) close down. Recently Cobalt Café (San Fernando Valley) closed its doors after about twenty years. It basically comes down to a lack of attendance from the community for the local acts. Venues like this are essential to help young bands who can’t play bars gain experience performing and they are also great for the communities they are in. Backyard shows are fun and provide a place for underage fans to listen and play, but sadly not all promoters respect this as legitimate experience.

I was born and raised on the south side of Chicago. I grew up on rock and pop music, but in my early teens I was introduced to punk rock. Punk rock changed my life and the way I looked at music. Punk rock taught me that I could be a musician and make music the way I wanted to. It also taught me about DIY. Being a “punk rocker” on the south side of Chicago was far from popular. Most people were listening to classic rock, metal or whatever was on the radio at the time. The bars that supplied live music were only interested in hiring cover or tribute bands and there were NO all ages venues. I attended the occasional garage or basement show, but they were quite scarce. There was no support from the community for young bands who needed an opportunity. Yes, even in one of the largest cities in the United States, there was no audience to share your music with.

I also lived in North Hollywood for a couple years I can say that Los Angeles and its suburbs lack the community feel that has been essential to the success of scene uprisings in the past. We’ve seen DIY scenes explode in Los Angeles & New York in the 60’s, 70’s, and 80’s, as well as 1990’s Seattle. The AV has that feel and it is pretty exciting.

There are a lot of young people in the AV. Some of you are starting bands and some of you are attending shows. Your participation matters to the music scene here. You don’t have to be a musician to participate. Obviously the most important thing you can do is attend shows but there are other things you can do as well. If you like to write, contribute local music and show reviews to this publication or even write an op-ed piece or whatever you want as a music lover. There ARE people out there who want to hear what you have to say. If you like taking pictures, you can contribute pictures of local shows or maybe your photography will end up on some local band’s album. Local artists can make flyers or contribute to album art. I’ve seen various fanzines that publish underground comic strips too. Even if you’re not into any of that you can help by distributing flyers to shows or just by encouraging your friends to attend shows and by word of mouth.

Over the years there have been street teams that have started up to help promote the shows and some promoters have given deals to members of the street teams for their assistance. Although it’s convenient, social media is not necessarily the best or most effective way to promote. People like to physically hold things in their hands. For example, flyers can be garbage to some and collector’s items to others. I figure the same goes for the resurgence of vinyl records. Not everyone is satisfied with everything being digital or clean sounding. Some people want to explore the “old ways” things were done. Sometimes those things get through to people in a different manner. Flyering is no different and can potentially reach different people; not everyone is on Facebook. All in all, there is something for everyone to do to help local music in the AV flourish. It’s an amazing feeling to be around at the beginning of something; when that something is growing a local music scene it’s even more amazing if you’re a music lover.

I am not putting this entirely on the young people in our “scene’. The older crowd who’ve been around needs to stay involved in order for it to thrive. Most feel they have already done their share, and those adult responsibilities can also get in the way. I’m still encouraging the older generation to try; make it a point to get out to the shows a little more often.

In closing, on behalf of my own band and a lot of the other AV bands, I want to let you know that we do appreciate ALL the support that you’ve given to the local music scene here. Despite all the grumblings you may have heard or that you’ve made yourself, the “scene” in the AV is not dead. It may not be thriving right now as it once did, but it exists. It is there if you look for it and it has great potential to be as big as it once was if not bigger. Artistic communities do not arise out of thin air. People have contributed to their uprising; they made the scene. People just like you and me.

Bio: Robo Joe is the lead singer and guitarist for the band Vatican Assassins from Palmdale, CA. Born in Chicago, he previously played guitar and sang for the band Spazz Attack as well as playing drums for the bands Lisa’s Kill and The Chuck Regal Three-O.

What You Missed: Eyehategod

When: January 23rd, 2015

Where: The Moose, Lancaster CA

Cost: $13

Promoter: Numbskull Productions

Bands:

Mortuary

Necroticism

Get Greens

Witchburn

Eyehategod

What You Missed: Joseypalooza 3

When: January 17th, 2015

Where: The Moose, Lancaster CA

Promoter: Devious Promotions

Cost: $3

Photography by Loretta Canham

Bands:

Mortuary 6:30-7:00
She Dominates 7:10-7:40
Downward Spiral 7:50-8:20
Enemy Proof 8:30-9:00
Vatican Assassins 9:10-9:40
Get Greens 9:50-10:20
Thoughtcrime10:30-11:10
Dorner Youth11:10-11:40                                                                                    Panic Over War 11:50-close

 

NAMM Show: Day 3 and 4.

by Jesse Davidson

After a night of turning up at Red Robin, we had a bit of a late start to our Saturday. So late we didn’t end up eating breakfast till about 11am. Due to our late start, we encountered another NAMM tradition of braving the Saturday crowd. Understandably everyone and their mother will be turning out to the convention hall on the weekend. If you think you have seen a crowd on Friday, you’d be mistaken. We discovered this when we arrived at the Anaheim Gardenwalk parking lot and had to fight for a spot. Cuss words and horn honks flying everywhere. If you want to see what society breaking down looks like on a small scale with no serious repercussions, make people battle for parking spaces. After arriving at the Gardenwalk at 1:00, we finally made it to the Convention Center at 1:55.

 

Over the next day and a half, I wondered around the convention center. Strange moments kept happening repeatedly. One that stood out vividly occurred while waiting in line to see Shavo Odadjian of System of a Down. They’ve always been one of my favorite bands and didn’t want to pass up the opportunity to meet this member of the group. While waiting in line for Shavo, Al Jourgensen of Ministry was finishing a signing. I recognized him not just for who he is but my brief interaction with him the previous day. Due to the traffic in the main walkways, especially on Friday and Saturday, my friends and I decided to walk off the beaten path on walkways slightly less traveled on our way to Hall A; the Pro Audio section. As we made our way, we hit a lull in the wave of people exploring the convention. For a split second, no one was around us and it was quiet at our little four-way intersection. Then from the left, a man wearing all black covered in tattoos and piercings was leaning on and being guided his friends also all clad in black. As we walked straight toward pro-audio, we stopped for the posse in black. The man being propped up by his friend spits in my general direction but not directly at me. In his state at that moment, I’m not sure if he even noticed I was there. Immediately following his goth-loogie, unintelligible jabber spewed out of his mouth followed by what sounded like a long, “NOOOOOOOOO!” tagged on the end of it. Some of his friends laughed while one guided the group out of the convention.

 

It was only when he was laughing and drinking at the signing the next day that my hunch was confirmed it was him. As he was finishing up, he took a stack of promo pictures and heaved it at a small crowd talking a few feet in front of him. They stopped conversing and turned toward Al. The one that captured my attention was an attractive woman who looked most distraught by the heaving. “Ummm….okay” she says with a semi-frightened look on her face. Al cheers and was helped out by the man in charge of all the shows and appearances at the booth. My writing about Al’s actions might be considered gossip like. Until he threw a stack of pictures at a group of people in a crowded convention center, that may have been the case. However, it is not gossip, it’s the truth. I have nothing disparaging or positive to say about Mr. Jourgensen or his music. He is just another person to me so he’s subject to the truth as anyone is. A friend and mentor of mine once said that he believed in the freedom of rock n’ roll. For example, if you want to get fucked up, get fucked up. However, be prepared to accept and deal with the consequences. I’m paraphrasing but essentially it means, be free but be prepared to pay for it. I think many people have used rock n’ roll, jazz, or any other art form as an excuse to destroy themselves. I’m not sure if Mr. Jourgensen is taking that approach. All I know is what I experienced. Whether or not it is “cool” is all a matter of taste. After he left, Shavo came by and seemed like a humble and gracious dude. Throughout the day, I ran into friends of mine and met some cool new people. My interactions with these various individuals allowed me to really reflect on what all this NAMM business meant.

 

Day 4 or Sunday was the best day to do some reflecting, as it is the slowest day of the convention. The aisles are almost empty. Everyone can finally take a collective breath before either traveling home or packing up. During my walking around and reflecting at NAMM, I stumbled Etienne Mbappe, a session bass player. He was playing some jazz sounding stuff with another bassist. While getting down, someone who I can only assume was Mitch McConnell’s ugly cousin, was standing by the booth. He had a NAMM staff badge on and a decibel meter in his hand. His job was to make sure people like Etienne aren’t too loud, also known as the “sound cops”. I wish you, the reader, could have seen what I saw because this was the most un-musical man I’ve ever seen or felt in my presence. If Elvis were alive and preforming at NAMM, his hip shaking would still offend him. Thankfully, he moved on. I did the same shortly thereafter. My next plan of attack was to score as much free crap as I could before we left. I needed to experience the convention from as many angles as possible and this was definitely one of them. I was not alone in this pursuit as many companies had bowls of guitar picks, lanyards, jellybeans, calendars, wristbands, stickers, and occasionally free t-shirts if asked for nicely. In between grabbing free swag, bassist Darryl Williams gave me some playing advice and tips after asking him a few questions on his technique. Around 2pm, my friends and I grabbed lunch at the White Rabbit: Filipino Fusion food truck and proceeded to exit the convention.

 

Maybe it was eating burrito filled with fried pork and egg while soul music filled the courtyard that made me think. Or it could have been a burrito filled with soul music while fried pork filled the air. They were about as equally great and interchangeable at that moment. As my senses became consumed in food and music, it hit me that I did everything I wanted to do at NAMM. I met musicians I’ve always wanted to meet, heard bass players I really enjoy and got to ask some of them about they’re technique, met and networked with people I didn’t know, met up with friends and colleagues of mine, had drinks with these friends and colleagues, managed to score some cool swag, and eat some delicious food. Ultimately, my goal was to have a great time and I did that. I truly had an unforgettable experience. But that isn’t enough. Something greater hit me as I left the convention. It will never be enough. There are many people that go for the experience. To dress up, party, and look like rock-stars. To show off in hopes of getting an endorsement deal. On the opposite end of the spectrum, there are people who are some of the greatest musicians in the world walking right next to you and you don’t even know it. They walk in plain sight living behind a veil of knowledge. Propelled by their own confidence, they approach they world with a quiet cool all because they know. By the same token, they realize that they still don’t know or don’t know enough. Once you realize this, it’s humbling to say the least. So a fun weekend is never enough. One weekend full of experience is never enough. It takes a lifetime of weekends.

It’s work. That’s the bottom line.

 

It’s work.

 

And I need to get to it.