When: January 23rd, 2015
Where: The Moose, Lancaster CA
Cost: $13
Promoter: Numbskull Productions
Bands:
When: January 23rd, 2015
Where: The Moose, Lancaster CA
Cost: $13
Promoter: Numbskull Productions
Bands:
by Julie Dillon
A healthy music scene is comprised of lots of different people working together to make it happen. For anyone interested in getting involved with throwing shows, but wasn’t sure where to start, I’ve created these cliff notes as a general guide.
Promoter
The promoter is responsible to organize all aspects of a show – including setting in place and facilitating the roles below. A promoter should not actually fill any of the roles, but act as a liaison checking on them throughout the night. Keep in contact with other promoters and try to book your shows in a way that everyone can succeed.
Bands
Select bands that complement each other musically, but draw different people. The goal would be to get concert goers to show up for their friend’s band but stay and discover more bands they like, building the scene. Bands should show up at least 30 minutes before their set in order to check in and get unloaded. Ideally, they should stay and enjoy each band.
Venue
Talk to businesses that have customers only part of the day and might benefit from an additional crowd (bar, pizza shop, coffee shop, etc). Try to work out an arrangement that benefits both of you.
Door
Arrange for someone to work the door and provide them with:
Sound
The promoter is responsible to hire and pay the sound engineer. Assuming the normal sound setup (PA, board, etc), you will also want to keep on hand extra cables, microphones, a flashlight and tape.
Security
Security may or may not be necessary depending on the type of event you want to host, or the venue may already have security. If security is needed, the promoter should hire and pay them and act as their point of contact for the evening. I suggest Opsec Specialized Protection as a vendor. 661-942-3999 / 44262 Division St Lancaster CA 93535.
Street Team
Include showgoers in your promotion flow by providing free admission in exchange for work. They drop off flyers at locations they probably already go and it costs you nothing to allow admission. Make sure to get a few different people who will hit different demographics.
Customers
You will deal with unhappy customers. Based on the situation, use your judgment to play peacemaker and try to turn the mood around. Unhappy customers tell everyone how unhappy they are.
Printing/Publishing